Healthcare firm in Bury St Edmunds rebrands as part of dynamic growth strategy

LEADING health and wellbeing specialist, RehabWorks, has today announced a new brand identity for its expanded group activity.

The company, which is headquartered in Bury St Edmunds, will now be known as Vita Health Group.

With a reputation for delivering employee health solutions and preventative occupational health programmes, the business joined forces with Workplace Wellness some four years ago, as an initial stage in its growth strategy.

In more recent times it acquired Crystal Palace Physio Group, taking its total number of employees to 293 and its locations around the UK to 29.

Today’s unveiling of the Vita Health Group identity marks a bold ‘coming together’ of the three brands,  and follows several months of consultation with various stakeholder groups.

Derrick Farrell, CEO of Vita Health Group, said: “I am delighted to be introducing our collective brand identity today, and to be sharing our new name with our clients throughout the UK. We have been very careful throughout the rebrand process to look at what it is we offer, how we are perceived, and how a new name will fit within our ambitious strategy.

“This has included consultation with clients, staff, and even with the founder of our original Suffolk-based physio business, Nicola Hunter. I am enormously proud of the input and enthusiasm which everyone was willing to share in that process.”

As an award-winning company which leads on evidence-based occupational health solutions, RehabWorks has in recent times played a direct role in reporting to the government on the progress and success of the Fit For Work initiative.

It has representation on a number of health and wellbeing boards in the sector and counts major utility firms, emergency services, private multinational organisations and large-scale insurers among its clients.

Mr Farrell added: “Vita Health Group really captures our ethos around vitality and revitalisation. We are proud to be a leading business in mental health and musculoskeletal healthcare, and are excited by our future plans. We consider ourselves a real voice in the arena of caring for employees, and ensuring that everyone is able to maintain a fit and healthy existence in their working lives.”

To date, the company has typically helped some 50,000 individuals in getting back to good health.

Pictured above is CEO Derrick Farrell with new branding. Photo: Vita Health Group.