Blue tokens boost the Every Heart Matters appeal by £4,000

Shoppers at the Tesco stores in Bury St Edmunds have helped to boost the funds of My WiSH Charity’s Every Heart Matters appeal by £4,000.

It was raised through their blue token Bags of Help scheme which operates at the main store at the St Saviours Interchange and its other three smaller outlets in Stamford Court, Lawson Place and St Andrew’s Street South.

Bags of Help is Tesco’s local community grant scheme where the money raised from the sale of carrier bags is being used to fund thousands of local projects in communities right across the UK. Launched in 2015, Bags of Help sees charities and community organisations awarded grants to fund local projects.

Three community projects in each local area are voted on by customers with projects changing every other month.

Following the vote, the project that received the most votes in its area receive a grant of up to £4,000, second place receiving up to £2,000 and third place up to £1,000.

Customers are given a token when they buy their shopping that they can use to make their choice using the voting units in the stores.

The appeal is aiming to raise £500,000 for a new cardiac diagnostic unit at the West Suffolk Hospital and the money raised by Tesco shoppers in Bury has been another help towards the target.

The West Suffolk NHS Foundation Trust is investing £5.2m in developing a state of the art cardiac suite that will provide quicker access to more treatments, but the £500,000 the My WiSH Charity is hoping to raise will lead to the whole unit, which is currently fragmented on different floors, being brought together in one purpose-built centre.

Lynda Osborn, the community champion at Tesco in Bury, said: “Part of the 10p for a bag will go towards the appeal and every customer that comes into the store that makes a transaction will get a blue token to vote for their favourite charity.

“It happens at all of our stores and I don’t think people know how much money we give out to make a difference to the community.

“Having the cardiac unit at the hospital is going to be better for patients rather than them having to travel further for treatment as we will have all the facilities here in Bury.

“It’s just fantastic for the town and all the people that need treatment in the outlying villages. We are so lucky to have it here at the West Suffolk Hospital.”

If you want to support the appeal go to the website

If you would like to donate to the appeal you can do so by going to or text EHMA17 £10 to 70070.

Pictured above with their cheque for £4,000 for the Every Heart Matters appeal are Lynda Osborn, community champion; Chris Barber, senior manager; Dan Wilkinson, produce colleague; Glenn Humphreys, dotcom manage; Trudy Smith and Pamela Cross, customer assistants. PHOTO: Sally Daniels

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