Ice cream company diversifies into mobile frozen food delivery service

Businesses have been given help and support by West Suffolk Council during the COVID-19 pandemic, including how to diversify into providing new services to meet the needs of the community.

The recent coronavirus crisis has prompted many businesses to be creative and to adapt to change in these difficult times.  One such business is Newmarket-based ice cream business, Magic Ices, who operate four traditional ice cream vans.

Due to many people being unable to get out due to having to self-isolate, Magic Ices, identified a gap in the market for a mobile frozen food delivery service, particularly in the more rural areas of West Suffolk and Cambridgeshire.

In late March, Magic Ices approached West Suffolk Council with their business idea and very quickly the Commercial Environmental Health team got on board and provided detailed guidance and expert knowledge, including how to provide a delivery service whilst keeping both staff and customers safe.

For Magic Ices, being able to diversify and offer this delivery service has provided an invaluable opportunity for them to keep their business going in these difficult times, whilst also being able to provide a service to the public that may have difficulty in accessing supermarkets or other food retailers.

The traditional tune the vans play has been replaced with a message and staff will operate from a gap in the hatch, wearing a mask and gloves to make sure social distancing and hygiene rules can be kept to. Hand sanitising gel and hand washing facilities are also on board the vans and used – adhering to guidance to keep people safe.

West Suffolk Council leader John Griffiths, said: “There are many businesses in need as a result of this pandemic and we have been doing our best to support them, including helping them access grants and information. It has been very good to see the entrepreneurial flair and ingenuity of many of our businesses who have found ways to help our communities get the services and goods they need. This is one such example where the council was able to provide the guidance and advice to make sure Magic Ices could trade and provide frozen foods for residents who might have found it hard otherwise to get them.”

Business owner Zoltan Komocsin said: “We approached West Suffolk Council in March, when the lockdown was looking imminent.  They were extremely supportive and acted very quickly to ensure we could get going swiftly, whilst ensuring we were compliant to the new health and safety guidelines and standards”.

Payment will only be available by contactless payments and if the service takes off, Magic Ices would like to introduce a pre-order service in the future.

If you would like to know more about Magic Ices frozen food delivery service and information about delivery locations and dates etc, please contact them directly on 07411 891699.

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