“It’s all about giving back and aligning a growing business with positive outcomes for our customers and society as a whole.”
That’s what Sue Phillips, SMART Garden Rooms, Offices & Studios’s sales & marketing director, was talking about as the company celebrated a month of full trading in response to the initial impact of the COVID-19 pandemic.
Based in Thurston SMART is one of the UK’s leading space solutions companies and a manufacturer of quality outdoor buildings.
The company offers seven distinctive core designs to suit most budgets, around which it offers a multitude of optional extras and upgrades to suit individual tastes and the particular features of any prospective locations for its buildings.
The company itself furloughed the majority of its 30-plus staff at the height of the lockdown, but having implemented the most stringent health and safety measures, it is now back to full capacity and working through its order book, which has spiked due to more people wanting to work from home.
The company’s management team, of which Sue is a part, used the lockdown period to add to its offer, including launching the Friend of SMART scheme and a new corporate social responsibility initiative, whereby it will donate £100 to NHS Charities Together to support key workers, for every one of its Key Studio garden rooms sold.
The Friend of SMART scheme, the first of its kind in the sector, offers a range of benefits to individuals and organisations which have bought one of its seven market-leading designs.
These include £500 cashback in recommending a friend who then subsequently buys a SMART building, £100 of Amazon vouchers in return for allowing up to six prospective customers view their SMART building, a professionally written and designed case study of any business being run from a SMART building and a small thank you gift for every positive Google or Facebook review.
Sue said: “We’re really pleased with the initial take-up of both, as they are off to a good start. 30% of our current customers have signed up to become a Friend of SMART and to date we have raised £900 for the NHS Charities Together. We believe that both schemes will expand over the coming months and we’re very excited, because both are about building sustainable and supportive relationships with as many of our customers as possible.”
Since last year’s management buyout, involving managing director Matt Moss, Sue and Paul Sheppard, the firm’s operations director, SMART has invested considerable resources in further improving all aspects of its operation, from design to customer service to secure its market-leading reputation.
More positive initiatives are due to be launched shortly.