Bury St Edmunds Ale Trail celebrated on Beer Day Britain

The Masons Arms is one of the pubs featured on the Our Bury St Edmunds Ale Trail. Photo: Emily Fae/Our Bury St Edmunds BID.

Fans of beer and ale are saying “cheers” to the brewing heritage of Bury St Edmunds ahead of Beer Day Britain this coming Saturday, June 15. 

The town’s popular Ale Trail has been given a boost with a new video digital marketing campaign promoting more than 20 pubs and bars in the town centre.

The Ale Trail was launched six years ago by the Business Improvement District (BID) organisation Our Bury St Edmunds.  It showcases award-winning pubs, bars and the variety of brewers linked to the town.

Business support manager at Our Bury St Edmunds BID, Mike Kirkham, co-founded the trail with the then owner of Oakes Barn. 

He said: “While the Greene King brewery is a landmark in the town, our Ale Trail also champions the smaller breweries such as The Old Cannon, Brewshed, which is linked to the Beerhouse, and Nethergate Brewery, which has a bar within its shop in The Traverse.

“Since launching our new marketing campaign for the Ale Trail at the end of May, the video has been viewed around 30,000 times and we are on course to deliver it to more than a million screens across social media platforms, on websites, internet searches and YouTube over the next few weeks.”

The Ale Trail has something for everyone and the free Ale Trail map indicates what’s on offer at each of the venues including whether they sell cask ale, craft beers and food, as well as details about accommodation, whether dogs are welcome or if there’s live music.

Two of the pubs on the Ale Trail are The Masons Arms and The Kings Arms, and both run by Sean Driscoll. 

He said: “Both pubs are among those featured in the new video which really highlights what a wonderful variety of establishments there are in the town centre. The Our Bury St Edmunds Ale Trail can guide you to everything from cocktail bars to Belgian beers, from traditional pubs like mine to the ones that are known for being somewhat quirkier.” 

Will Hemmings, who is marketing director for Brewing and Brands at Greene King, has also welcomed the new Ale Trail video and digital marketing campaign from Our Bury St Edmunds BID and added: “Brewing in Bury St Edmunds is a core part of Greene King’s DNA as we’ve been brewing in the town for over 200 years.

“We are delighted that our Beer Café is being featured as one of the stops on the Our Bury St Edmunds Ale Trail and in the new marketing campaign which celebrates the town’s brewing history.” 

For more information and how to take part visit www.ourburystedmunds.com/aletrail

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