Greene King celebrates cask ale week with brewery giveaway

A national week of celebration for the great British pint of ale takes place from today and to mark the occasion brewer Greene King is inviting visitors to its Brewery Café to try our national drink for free.

National Cask Ale Week runs from Thursday, September for 10 days until Sunday, September 30, and celebrates the unique brewing process and diverse flavours of cask beer. During the period Greene King is offering visitors to the Brewery Café an opportunity to try a taster trio of cask beer for free, fresh from the brewery.

Unlike keg beer or lager, cask beer is unfiltered and un-pasturised and gets its delicious flavour from a combination of the malted barley, hops, yeast and water that is used to produce it.

Once brewed it is poured into barrels but unlike keg beer or lager which is sealed with nitrogen or carbon dioxide pressure, cask beer continues to ferment in what is known as secondary fermentation process whilst in the barrel. The fermenting yeast means the beer is “live” and matures in flavour for several days after it leaves the brewery.

Speaking about Greene King Brewery’s plans for Cask Ale Week Matt Starbuck, managing director, said:  “National Cask Ale Week is a wonderful opportunity for the brewing industry and pubs to shine a spotlight on our national drink.

“At Greene King we’ve been crafting fine cask beer here in at our brewery in Bury St Edmunds for 219 years. Each and every cask beer we brew is unique and complex and has its own flavour profile, crafted by our passionate band of brewers. We’d like to encourage those who’ve never tried cask beer before to visit us during the next week and try it themselves on us.”