The biggest event on the Bury St Edmunds calendar needs extra resource to ensure its continuing success, members of West Suffolk Cabinet will hear next week.
Since its inception 18 years ago, the Bury St Edmunds Christmas Fayre has grown to become the third largest in the whole of the UK.
The award-winning fayre, organised by West Suffolk Council, attracts 130,000 visitors over the four days, and more than 300 traders boosting the economy and tourism.
That in turn requires a huge amount of planning and resource to ensure the fayre continues to operate safely and successfully each year.
Next Tuesday, March 24, West Suffolk Council’s Cabinet will be asked to allocate £110,000 in order to provide essential resilience for planning and running this year’s fayre, scheduled to take place from November 26 to 29.
Sarah Broughton, Cabinet member for Resources and Performance at West Suffolk, said: “The behind-the-scenes work that goes into the planning and smooth running of the Christmas Fayre has increased in recent years. The safety and enjoyment of people coming to the fayre is paramount and the complex demands of the fayre require more staff resource to ensure the event’s continuing success.”
Earlier this year the fayre won a national award when it was named as the Best Large Speciality market by the National Association of British Market Authorities (NABMA). Judges praised how the council works with the community and partner organisations.
John Griffiths, Leader at West Suffolk Council, said: “The fayre, which we first held 18 years ago, has gone from strength to strength and is now the third largest in the UK. It attracts huge numbers of visitors and showcases our local businesses, schools, choirs and community groups as well as boosting trade for most town centre businesses.
“Not only that, people rebook trips and hotels returning to Bury St Edmunds and the rest of West Suffolk, which is borne out in the increase in tourism the area has seen and helps support the local economy all year round. To keep it running smoothly and, equally importantly, everyone safe and secure, is of course increasingly costly and how it is resourced is important.”