Santa’s naughty elves have gone on the run in Bury St Edmunds town centre and help is needed from shoppers and visitors to find them.
Over the next two weeks those finding all 12 of the elves who are hiding in shop windows will have a chance to win a fabulous prize.
The festive fun can be found on the Our Bury St Edmunds LoyalFree app.
Follow the Elf Trail on the app and scan the QR code poster when you find each one to be entered into the prize draw.
Prizes include an Our Bury St Edmunds Gift Card as well some festive and elf themed rewards.
Mike Kirkham, from Our Bury St Edmunds, said: “Santa is very cross that his elves have run off like this so close to Christmas and he is concerned for their Elf and safety. He needs the help of everyone in Bury St Edmunds to find them all so that they are back in time to load up his sleigh on Christmas Eve. He’s even got some extra special presents, which those who find all the elves will have a chance to win.”
The Elf trail is completely free to enter and those downloading the LoyalFree app will receive a range of digital benefits by using it, such as special offers from the many businesses who’ve signed up to it as well as a range of fun and informative trails and competitions themed around Bury St Edmunds town centre.
Our Bury St Edmunds Christmas activities have been supported this year by Bury St Edmunds Town Council.
The Elf Trail is live in the town centre until December 22.
More information is available by downloading the LoyalFree app or at Ourburystedmunds.com
Pictured above is Mike Kirkham launching the Our Bury St Edmunds Elf Trail.