Calling all soapboxers! The annual challenge is taking place again this year
Daemmon Reeve, CEO of Treatt; Sally Daniels, fundraising manager for My WiSH; and Chloe Ludkin, internal communications executive for Treatt, help to launch the fourth edition of the Soapbox Challenge. Photo: My WiSH Charity.
The fourth annual Soapbox Challenge, which is set to take place in September, has been launched by the My WiSH Charity with the help of their headliner sponsor Treatt.
Last year saw the event return after a break due to Covid but it seems the day was as popular as ever.
Sue Smith, head of fundraising for My WiSH , said: “We entered last year tentatively after the break, but it was such a fantastic day. To see the beaming smiles of team members and the roar of the crowd as the soapboxes raced made us realise that we had to bring it back in 2023. We couldn’t do this community event though without the support of our sponsors and we can’t thank Treatt enough for supporting us once again.”
Chloe Ludkin, who is the internal communications executive for the flavour and fragrance company based in Skyliner Way, said :“I was lucky enough to be a judge last year and saw just how much work goes into putting on this great event. Treatt are thrilled to be able to sponsor the day once again and bring smiles to the community as well as help local businesses promote themselves. It’s just a great day to be involved with”.
My WiSH, which supports the West Suffolk NHS Foundation Trust, is calling for local businesses and organisations to get creative and build a soapbox to race down Mount Road, in Bury St Edmunds, on Saturday, September 2.

Last year saw 12 teams enter including Clarkes of Walsham who made a mini HGV, building company Starie Renovations brought Top Gun to the stage with wings that lifted as they went through a jump, TBS Hire made a digger and there was an appearance from Postman Pat which was loved by the younger spectators.
Sally Daniels, fundraising manager for My WiSH, who organises the day said: “It’s a great opportunity for businesses to connect to the public. We will again be having our Soapbox City based at the Priory School. Here, each team and sponsor, can have a promotional stand.”
For more information about entering the Soapbox Challenge or to find out about sponsorship and advertising opportunities go to www.mywishcharity.co.uk
