Boost to markets across towns in West Suffolk

In a move aimed at rejuvenating the local economy, developing sustainable growth and supporting small businesses, West Suffolk Council’s cabinet has approved the launch of its new Market Development Plan at their meeting on Tuesday, July 24.

The initiative is designed to provide local markets with the tools, resources and support to thrive in today’s competitive landscape.

The “Markets Matter”? Development Plan sets out a three-year ambition for the future of West Suffolk markets with the individual needs of the towns, its traders and residents.

The markets are currently operated by West Suffolk Council between twice weekly and monthly across six towns: Brandon, Bury St Edmunds, Clare, Haverhill, Mildenhall and Newmarket, with approximately 123 permanent traders between them.

Building on the success of the markets and to support them in the future, the Market Development Plan will use the £300,000 funding across the three years to fulfil following outcomes:

• A wider variety of traders and events operating in the towns.
• More traders engaging in business support.
• Increased awareness of West Suffolk markets.
• A positive community narrative around the markets.
• Increased footfall to markets and town centres.
• Reduced environmental impact from the markets.

Indy Wijenayaka, cabinet member for Growth, said: “We believe that local markets are the heart of our community and their success is integral to the overall health of our local economy.

“Markets are in a period of transition and support is needed for future development, led by West Suffolk Council but supported in partnership by local stakeholders, traders and visitors across the towns.

“Our Market Development Plan is designed to empower vendors, attract more visitors and ultimately create a vibrant marketplace that benefits everyone.”

With the aim of improving how markets are operated based on insights gained through engagement with residents, traders and visitors to the market, the overarching plan outlines a variety of measures ranging from short to long-term timescales with tailored place-based initiatives.