Our Bury St Edmunds Gift Card is perfect festive reward

The Our Bury St Edmunds Gift Card is available as an e-card and a physical card. Photo: Our Bury St Edmunds.

Rewarding staff over the festive season can present a corporate challenge – parties, bonuses and different festivals to celebrate can mean the same thing might not work for everyone, but recent research shows that gift cards remain a firm favourite when making work teams feel valued. 

And the Our Bury St Edmunds Gift Card which can be spent in more than 70 shops, restaurants, wellbeing and other businesses in the town centre has become a popular corporate festive gift for both staff and clients since its launch four years ago.

The initiative from the Business Improvement District (BID) organisation helps to lock more spending into the local economy, further supporting the town centre. 

The card is Mastercard-backed and an e-card version has also recently been launched allowing multiple people to receive it immediately or on a date within six months, simply by uploading a list of recipients.

Business support manager at Our Bury St Edmunds, Mike Kirkham, said: “The way companies celebrate at Christmas and other important festivals has changed in recent years, particularly since the pandemic. 

“Rewarding staff or clients with a gift card, giving them the option of where to spend it, perhaps on a treat for themselves or to help their own festive spending go further is much more flexible and will be appreciated by many.

“For existing organisations already using physical Our Bury St Edmunds Gift Cards for their colleagues, the digital option presents a new opportunity to reward their team with an e-card that can be delivered on a date or time of their choosing, enabling planning efforts and minimising administration involved in gifting their people a local reward. 

“The Our Bury St Edmunds Gift Card is also a great Christmas present for someone who’s not easy to buy for and is also well within most ‘Secret Santa’ budgets too.”

The fintech company behind Town and City Gift Cards which provides the Our Bury St Edmunds Gift Card is Miconex. 

Managing cirector, Colin Munro, said: “The introduction and enhancement of digital gift card options for organisations is part of Miconex’s continued investment in the technology supporting our gift card programmes so we can stay at the forefront of gift card trends, give employees what they want and make it easier than ever for organisations to choose local.”

Meanwhile, to buy the card as an individual gift could not be simpler. It can be ordered online either as a card that’s posted out or as an e-card and a number of shops in the town centre also stock the card where it can be picked up free of charge and loaded with the gift amount online.

For more information visit www.ourburystedmunds.com

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